Today, Vita Coco launched Vita Coco Tropical Fruit in collaboration with Rihanna. The seventh flavor in the Vita Coco portfolio, Tropical Fruit is an all natural luscious blend of coconut water, pink guava, orange, red dragon fruit and pineapple.
"I grew up in Barbados - so when Vita Coco approached me to help develop a new flavor, I thought we should combine the natural coconut with fresh tropical fruits - two of my favorite things," says Rihanna. "It tastes so delicious and reminds me of home!"
Vita Coco Tropical Fruit comes in a bright magenta TetraPak featuring Rihanna's signature to mark the collaboration. Rihanna is also the face of Vita Coco's national advertising campaign which was released this past June.
Vita Coco Tropical Fruit is available on Amazon.com and at retailers nationwide in a 17fl.oz/500 ml serving size at $2.79 SRP. For more information on where to find the new flavor visit www.vitacoco.com.
